Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

How To Become A Fashion Blogger – 2016 Edition

I usually suck at remembering dates and anniversaries but somehow I manage to recollect this one just in time – as of April 2016, Purushu Arie fashion blog completes 7 years! Fashion bloggers usually come up with a product giveaway or coupons for their readers to mark the occasion. Well, that requires you to send email to brands and PR agencies in advance and I obviously failed to do so (for 7 years in continuum, beat that!). Instead I decided to share the biggest wealth – knowledge, accumulating from my 7 years experience. I’ve been around in Indian fashion blogosphere for 7 long years gaining various accolades and recognition. I am the most read men’s fashion blogger in India. Hindustan Times called me the most influential blogger in New Delhi back in 2011. Ever since, I’ve relocated to Mumbai & now in Chennai. Other reputed publication houses placed my name among the best fashion bloggers in India. So, do you dream of living my jazzy life as a fashion blogger? Attend glamorous fashion events and take selfies with celebrities? Have complementary dinner at fancy 5-star properties? Receive free clothes from brands? Make money to Instagram your vacation photographs tagging the sunglasses brand you’re wearing? Send tweets from front row of fashion weeks in Delhi & Mumbai? Let me help you out with my 7 years wisdom… Here is how you become a fashion blogger in 2016 –

fashion photographer


Who cares to read? Reading is for intelligent people. My readership is intelligent and of course, you are intelligent if you are reading this space but deal with it… fashion blogging in 2016 is all about the photographs. In 2016, photographs are primary and words are secondary in a fashion blog. Hence, start with dating a photographer. That entitles you to fancy photographs 24*7. If you’re not comfortable with the idea of dating, **friendzone** them.


insta blogger


A blog refers to a site published on World Wide Web with discrete entities also known as blog posts displayed according to date (recent article first). Technically, Instagram is a social networking site and not a blog and Insta bloggers are not bloggers in classic sense of the term, but the world is dumb and you can convince them that you’re a blogger with a simple Instagram account. You can be a Twitter blogger, Facebook photo album blogger, Snapchat blogger, Whatsapp group blogger… whatever you want but Insta bloggers are the IN thing among newbies in 2016. Hence, start as an Insta blogger.




You don’t start a business without investing right? India as a country doesn’t have a massive dedicated audience for fashion blogging that you’ll get 4-6 digit following over night. Spend money and buy a decent 5-6 digit Instagram following. Brands & PR agencies really don’t care if your following is paid. A lot of newbies buy Instagram following. Even established bloggers like a certain Stole Kohl buy followers. But does that stop brands from collaborating with bloggers? Nope. PR agencies in 2016 need to fill in “number” in a PPT file & they don’t give an F about the quality of the following. Go buy!


fashion week


If you thought your blog readership even matters to PR agencies any more… LOL! The moment you have Instagram numbers, bloggers are invited to attend fashion weeks, at least here in India. Now that you are invited to fashion week, send email to designers/brands, wear their clothes for free… the most random and weirdest of clothing choice, more likely that you’ll get featured in street style columns. From BuzzFeed to CNN-IBN, you have them all covering your outfits!


start fashion blog


The actual blog, not the Insta blog. Now that major media agencies have covered you, it’s time to start a blog! In case you suck at writing, here is a standard article format I’ve scripted for you. Just copy-paste it & tada! You’re a fashion blogger!
Right now, I am totally in love with [FASHION TREND]. A few weeks ago I stumbled upon [CLOTHING ITEM] from [BRAND NAME] and I instantly bought it (of course, readers know it’s freebie). It is perfect for [WEATHER] in [YOUR CITY]. I wore it with [ACCESSORIES] from [BRAND NAME]. The look is perfect for [RANDOM EVENT]. I am feeling totally [ADJECTIVE] in this look.
Photography Credits: [FRIENDZONED NAME]


With all the money you’re making from brands, now it’s time to advertise your Facebook page till you get a good 5-6 digit likes. Your Twitter still has only 58 Followers, but no one really cares about Twitter when your FB & Insta following is that big.


Because someone needs to over-glorify your whopping Insta following and tell the brands how you are a celebrity in making.


The final indication that you’re a successful blogger. Rinse and repeat, you might be the next TedX speaker!


JOKES APART! In case, you were looking for some serious inspiration, here are the top 20 fashion blogs of the week curated by Independent Fashion Bloggers community. Browse through the best reads & get inspired.
Links à la Mode, April 21

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  • 13
  • May 1, 2016

    Ha ha, I love this! Sad but oh so true!

  • May 7, 2016

    hahahahah. love this post! so true.

  • May 13, 2016

    Good you enlightened me with this knowledge.. I was about to open my own fashion blog, but I guess I am happy working under someone now (still learning).. congratulation for your seven years!!


  • Meera Ishpunani
    June 30, 2016

    Your post is amazing. I absolutely loved it. Its sad that I found your blog after 7 years. You are doing an amazing job. (Y)

  • July 9, 2016

    I saw your blog for the first time as a fellow nominee in Blog Adda and unfortunately due to lack of time I couldn’t catch up on your posts earlier though I really wanted to.
    I loved your honesty in this post and of course every tip you have given is true to the core!
    I will surely be visiting you more often and would love it if you show some support by visiting mine as well 🙂

  • November 28, 2016

    Love this..!!! Mostly because all suggestions are genuine .

    Thanks for sharing this post..

  • March 28, 2017



  • Rupjyoti
    April 11, 2017

    So glad to be here! And you are right, cos I myself started with just Instagram, no blogsite, nothing. In my defence it was just to share my ootd and never to make money…but now I see the passion that people like you and the one who inspired me to be here, Nidhi Kunder, nurture!
    Never been more inspired in my life. Thank you!

  • Naureen Khan
    April 19, 2017

    Where do we buy our followers from?

    April 28, 2017

    Thanks for a wonderful info. i wanted to start a fashion blog, and i think i need to learn more and

  • Rajeev
    January 11, 2018

    Hello readers!
    Myself Rajeev, I found this blog quite interesting and informative. This blog helped me a lot to understand about how to became a fashion blogger 2016 edition. Keep updating blogs like this in future.

  • Akhi
    October 6, 2019

    One of the finest blog I read about a fashion blogger,
    Thank You for sharing!

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