Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Fashion Design Process – Trend Forecast

I created this blog to document and share my work I did as a fashion design student at NIFT New Delhi. However I was developing my graduate design collection in the last year at college and couldn’t spend much time with the blog. Here I share the fashion design process series which involves all the conceptualization that goes behind creating a collection. Trend forecast provides the initial inputs of mood, color board, fabrics, trims and styles that will be going into the collection. The following article involves trend forecast of AW13 and the PHILOSOPHY trend was later translated into my graduate design collection.
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