Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Three Most Destructive Words Every Boy Is Told – BE A MAN!

Stop crying. Stop with the tears. Stop with emotions. Don’t be a pussy. Be cool and be kind of a dick. Grow some balls. BE A MAN! These are words which almost every boy is told while growing up. We’re teaching out kids to grow up and be a gender stereotype. This video by The Representation Project exposes how the the notion of masculinity takes a toll on lives of young boys. MAN up? It’s time to HUMAN up!


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