Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Purushu Arie – India’s 1st Genderless Fashion Brand

Whoa, what a time to announce the big news. The New Year comes with new directions and I am delighted to announce the launch of India’s 1st ever gender neutral clothing brand – Purushu Arie. Watch out this space for more updates. Wish you all a very happy and prosperous New Year 2016.

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