Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Stop Stereotyping Beards And Manhood

In reply to one of my recent articles on death of the hipster beard trend, a friend posted a comment which read that manliness doesn’t have a season. In fact, I was awaiting a reply on one those lines… equating a beard with manliness. Now that the hipster beard trend is officially dead, I wonder how much manliness one loses when they shave their beard.
Some of the most successful men of our era, in terms of fame, wealth, power & talent – be it Leonardo di Caprio or Tom Hardy, Leo Messi or Cristiano Ronaldo, or Rafa/Fedex – they’ve all set examples over how the fukin facial hair is the last thing that goes on to enhance your manhood or career.



There are real life warriors guarding our national frontiers, with guns and grenades at excruciating temperatures & conditions. And, you were saying that unkempt facial hair was the biggest achievement of yours?





Most of 2000s hipster fashion tribe are not even hipsters in the classic sense of the term ‘hipster’. From 1950s to 90s & 2010s, a hipster sported a beard to reject the conventional notions of fashion and grooming. They’re laid back, prefer taking public transport, have political views, greet artisanal values and choose alternative lifestyles. A hipster takes pride in not following the conventional social norms.


Ironically, the hipster beard which once stood for individualism has now gone mainstream.



And then… the pretentious romeos of social media hijacked the original sentiment that the hipster beard stood for.. with memes like:



Just like our hairstyle, faceshape, height, weight or any other aspect of the human body, facial hair can at best alter your bodily aesthetics. Beard is known to make a person look older but unfortunately there is no scientific research that otherwise legitimise the vast pognophile claims shared on social media.


Clothing and style can reflect a personality but not your manhood. In fact, nothing else can elevate your masculine traits than confidence can. Let us learn to accept ourselves with or without a beard. Let’s human up, reject stereotypes and be proud of who ever we are.

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