Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Death Of Hipster Beard Trend

If you think beards are still in trend, you’re clearly living in past. It is official – the decade of hipsters has passed its prime. I briefly discussed the end of beard trend in Gillette flexball razor review. The cool people in fashion decided to bid adieu to the hipster beard even before it became a social stereotype. Celebs like Tom Hardy and Leonardo di Caprio trolled the pognophilic memes equating beard with fashion-forwardness and machoism by returning to the classic clean shaven look.

Tom Hardy returning to the classic clean shaven look

The decline of hipster aesthetics began right when the counterculture fashion statement went mainstream few years ago. Ironically, the original Hipster ethics that defies conformity has become conventional. Fashion is no stranger to subcultures where a specific set of people went against the conventional social norms and took pride in being different. Every subculture from Hipsters to Hippies, Punks and Mods later trickled up.

Return of classic clean shave

So, the hipster beard is dead… what next? The urban creative class, a segment of generation Z made up of young graphic designers, models, musicians, short-film makers, digital media entrepreneurs and artists have taken a stand to pursue their dreams and adopt a professional and minimal outlook. The Cutesters and Yuccies of Instagram, sporty and stylish Nu-Lad and several other youth subcultures are having a speedy renaissance by reinventing classics in young and lively spirit. The Gen-Z are on Instagram, use Tinder, use uber/ola cabs, love Ed Sheeran, BuzzFeed, Game of Thrones, Netflix, Pixar, TED talks and above all… care about style & grooming. They read fashion blogs, like dressing up & post #ootds on Instagram. The young and urban creative class is taking a clean, minimal and classic stand. The style tribes of tomorrow are returning to the classic clean shave. So, what are you waiting for? Get a razor.

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