Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Fashion Blogger Shreya Kalra in Nikhita Tandon at Amazon India Fashion Week SS16

Fashion Illustration – Shreya Kalra of FTLOFAOT in Nikhita Tandon at AIFW SS16
It gives me immense pleasure to recreate the proud moment when one of our own, a fashion blogger owned the ramp at India’s biggest fashion event, Amazon India Fashion Week. My heartfelt wishes and love goes out to Shreya Kalra who writes at For The Love Of Fashion And Other Things. Shreya Kalra played the opening-showstopper for fashion designer Nikhita Tandon in a printed maxi dress with sweetheart neckline. Shreya isn’t just your regular pretty faced fashion blogger but offers distinctive insights on fashion, style and all the other things it encompasses, like her blog title suggests. It makes her a perfect ambassador to represent the Indian fashion blogging clan on the runway. Trendy and stylish clothes can make you pretty, but it’s the ‘other-things’ that take you from pretty to beautiful. Shreya, if you’re reading this, and I know you’ll read this… well, you looked beautiful in the photographs that surfaced after the show.
Fashion blogger Shreya Kalra walking the ramp for Nikhita Tandon at Amazon India Fashion Week spring/summer 2016
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