Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Lust List

1. Self Portrait

2. Young Lust – Pink Floyd

I am just a new boy,
Stranger in this town.
Where are all the good times?
Who’s gonna show this stranger around?
Ooooh, I need a dirty woman.
Ooooh, I need a dirty girl.
Will some cold woman in this desert land
Make me feel like a real man?
Take this rock and roll refugee
Oooh, baby set me free.
Ooooh, I need a dirty woman.
Ooooh, I need a dirty girl.

3. Non Conformance

Cheekbones were hollow, shoulders were slight and legs, shocklingly twig-like.
Image: Willy Vanderperre/Raf Simons Exhibition at 032c Workshop

4. Being Dickhead (& proud)

“That was really about: Let’s consider a world where there’s no shame. Why did your parents teach you that your penis is ugly? All the most conservative or vehement reactions were: ‘How disgusting!’ ‘Why would anyone want to show a shrivelled up nutsack like that?’ And: ‘Why was it so small?’ It was amazing that the second thing was why was it so small? Like, who taught you as a child that it was supposed to be bigger? And that it was ugly?” – Rick Owens


5. The Puff

Not that it lands you in a delusion of utopia but drives you by pragmatism and tolerance towards the plethora of hypocritical social constraints.

6. Psychedelic Kiss

Your eyes gaze and hunt for clues. Your lips touch and tongues sensate. Fiery flesh comes together and burns in passion and often concludes in surreal silence. Eyes fail to make contact briefly while mind is engaged in deep assessment of the moment and deeper assessment of self.

7. Rave Scene

“What do you know about Moscow nightlife? Well, there is one thing you definitely need to know: the energy of the new generation is rising to the surface, and their raves are different from the ones of their western peers.” – Dazed Digital

8. Peace

10. “An idea is like a virus. Resilient. Highly contagious. And even the smallest seed of an idea can grow. It can grow to define or destroy you.” – Inception, 2010

  • 32
No Comments
Leave a Comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.