Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Fashion Illustrations – 3.1 Phillip Lim SS16 New York Fashion Week

It was the menswear line that made me a 3.1 Phillip Lim loyalist. However, his RTW range isn’t any short of inspiration. Phillip Lim’s athletic outlook and minimalist ethos has resulted in functional, quirky and young designs over the last decade. As the label celebrates its 10th anniversary, Phillip Lim breathes in fresh aesthetics into his collection line without forgetting the no-fuss approach of the brand’s past.

Illustration – Phillip Lim SS16 NYFW
His latest SS16 collection, primarily in earthy hues of  mineral green, greys, whites, sand and blues, had floral theme translated in form of embroidery. The delicate florals teamed with net headgears were juxtaposed with tough leather and masculine pinstripes to create young and rebellious femininity. A calm and polite rebellion, in classic Phillip Lim style. The white pinstripe trousers with white panel details is something I can wear myself. Quirky slits and slashes in sleeves, knees, under the bust and waist were among my most favourite details. 

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