Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Purushu Arie Nominated for Best Fashion Blogger Award by Blogadda

I am overwhelmed to announce that my fashion blog has been nominated for Best Fashion Blog award by Blogadda.com. The final winner of the #WIN15 Blogging Award will be decided on the basis of jury votes and I need your support at this juncture. Kindly visit this link and vote for my blog by liking and tweeting. Voting ends on 13 Sep, 2015. This will mean a lot. I once again take this opportunity to thank all my lovely readers, all the fashion brands and PR agencies who’ve been instrumental in the growth of this fashion blog and myself as an individual.
And while you’re at voting, here are few other nominated Indian fashion bloggers whom I follow and have voted. Feel free to extend your support to them too xD 
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