Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Rafael Nadal for Tommy Hilfiger Underwear Campaign

Off late, I’ve been slightly obsessed with underwear campaigns and have been keenly following each and every one of them. TommyxNadal easily goes down as the undisputed best for me. Athletic frame, unwaxed torso, certain rawness, naturally sexy… Well, that’s not some dolled up model, a real man, give it up for Rafael Nadal! Tommy Hilfiger got this one spot on by signing Rafa as their latest brand ambassador. Rafa even goes on to strip his underpants & get naughty in a video posted by Tommy Hilfiger! For the moment, it looks like Cristiano Ronaldo has got some serious competition. Ha ha. Of course, I love both of them xD Here is my illustration of Rafael Nadal starring in Tommy Hilfiger Underwear Fall/Winter 2015 Campaign.

Pen Illustration – Rafael Nadal for Tommy Hilfiger Underwear FW2015 Campagin
Rafael Nadal for Tommy Hilfiger Underwear Campaign
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