Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Lisa Haydon in Swati Vijaivargie Creation at Lakme Fashion Week

Fashion Illustration – Lisa Haydon wearing Swati Vijaivargie creation at Lakme Fashion Week
The showstopper for Swati Vijaivargie’s show at Lakme Fashion Week, Lisa Haydon looked stunning in a two-piece ensemble in sap green and vibrant orange featuring geometric prints. Swati Vijaivargie showcased her collection with plenty of geometric prints in a rich and vibrant colour palette. The linear elements were almost Rahul Mishra-ish, but in Swati’s signature style and colour palette.
Lisa Haydon walking the ramp for Swati Vijaivargie at Lakme Fashion Week.
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