Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Riri by Rihanna Fragrance Campaign

I read an article in a popular fashion magazine about how Rihanna doesn’t look the usual Rihanna in  Riri by Rihanna fragrance campaign. The article went on to talk in detail about how the pink satin drapes and petals are so unlike Rihanna, whose aesthetics are otherwise far from the girly glamour. It further went in detail discussing about what must be going in the bad ass Rihanna’s mind when she pulled off this hyper-feminine ad campaign. When I scrolled down, there were some good 2000-3000 more words in the article. I was like… seriously? Fuck this shit! I just wanna illustrate the campaign… and here is the illustration of Rihanna starring in the ad campaign of her signature fragrance.

Illustration – Riri by Rihanna fragrance campaign


Riri by Rihanna Fragrance Ad Campaign
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