Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Kendall Jenner for Karl Lagerfeld SS2015 Ad Campaign

Pen Illustration – Kendall Jenner & Baptise Giabiconi for Karl Lagerfeld Spring/Summer 2015 Ad Campaign
I was flipping through various spring/summer 2015 ad campaigns late in night and technicolor hues clearly emerged as the faovurite theme/trend among most fashion designers and brands. Burberry famously roped in supermodels Naomi Campbell and Jourdan Dunn for their spring/summer 2015 ad campaign shot by Mario Testino. Balmain got Kim Kardashian and Kanye West to don the label’s futuristic hues. And then, there were the vibrant and effervescent campaign shots from Alexander Wang.
But what makes Kendall Jenner’s debut campaign for Karl Lagerfeld (shot by Karl Lagergeld himself, duh,) is the usage of accessories in technicolor hues that popped out in an otherwise monochromatic backdrop. Kendall Jenner and Baptise Giabiconi are not the kind of models who’ll blend into the background and that just brings a certain balance to the composition of whole imagery. Of course, you are looking at Kendall Jenner’s fringe hair-do, but your eyes are scanning the red, blues, yellows and greens. Scroll down for visuals from Karl Lagerfeld spring/summer 2015 ad campaign.



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