Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Cara Delevingne for DKNY SS2015 Ad Campaign

Pen Illustration – Cara Delevingne for DKNY Spring/Summer 2015 Ad Campaign

Cara Delevingne starred in yet another DKNY ad campaign, this time along with models Binx Walton, Xiao Wen, and Sam Rollingson. Cara sported tight braids as seen at the label’s runway show, donning the collection’s modern classics, sporty styles and playful geometric elements. Scroll down for more from the DKNY spring/summer 2015 ad campaign.





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