Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Links à la Mode: May 14

DIY à la Mode

IFB bloggers are posting a lot of DIY tutorials lately and I’m loving this trend. In particular the Hermes Caftan tutorial really caught my eye this week. So gorgeous and it will save you about one month’s rent! Dig into the LALM for lots more inspiration from art, fashion shows, and styling tips and tricks.

Links à la Mode: May 14

SPONSOR: East Dane: Red Heels, Sensi Studio, Katie Diamond, Gray Malin, Vermilion Dresses, Deux Lux, Brooklyn Tailors, Veda, 70s looks & Chaser Clothing

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