Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Sonam Kapoor at Cannes 2015 Red Carpet in Ralph & Russo

Fashion Illustration – Sonam Kapoor in Blue Ralph & Russo creation at Cannes 2015 Red Carpet
Cannes 2015 red carpet is having a big Ralph & Russo moment. The British couture label is clearly emerging as the most popular choice among the celebs. However, one Ralph & Russo creation that clearly stood out for me was Sonam Kapoor’s electric blue outfit that she wore for the screening of the film The Sea of Trees at the 68th Cannes Film Festival.
The colour is relatively difficult to carry and even Freida Pinto couldn’t pull off the hue (Read: Oscars 2008) with the conviction and ease that Sonam Kapoor did. Styled by her sister Rhea Kapoor, the gown was paired with Chopard sapphire and diamond earrings, blue Zanotti sandals and red pout. In her fifth appearance at the prestigious festival as the brand ambassador of L’oreal Paris, this look will be remembered as one of her all time best.


Sonam Kapoor at Cannes 2015 red carpet in blue Ralph & Russo couture gown
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