Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Ralph & Russo Couture Spring/Summer 2015

Fashion Illustration – Ralph & Russo Spring/Summer 2015 Couture
I made a pencil illustration after a long time now. The idea was to keep the illustration simple and breathable like Ralph & Russo spring/summer 2015 couture collection.

Floral embroidery, new look inspired silhouettes, ornate drapes and whimsical petal dresses, all in delicate pastels, and a few outfits in black, as delicate and feminine as others – pretty much sum up the recipe at Ralph & Russo’s spring/summer 2015 couture show. This label isn’t a purveyor of futurist vision like Raf Simons or rips apart and reconstructs aesthetics like in John Galliano’s case for Maison Margiela. It’s simple and straight – just about the clothes, clothes that feed red carpet’s appetite, clothes that Cheryl and Beyonce might buy straight from the runway. Not the aesthetics that I’d relate to but that definitely doesn’t stop me from appreciating it. Here are my top 10 favorite looks from the collection:










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