Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Links a la Mode Feature: April 9

Finding Meaning in Fashion Blogging

This week, many IFB bloggers sought to go deeper than the #OOTD, with shout outs to philanthropic organizations including Scotty’s House and To Write Love on Her Arm—plus we heard some compelling personal stories. Other posts tackled diversity in magazines, the “new sexual revolution,” and older women’s right to wear leggings. On the lighter side, we have our fair (and necessary) share of fashion and beauty tips, trend pieces and news bites. All around, it’s a well-balanced collection of fashion blogger fare. I hope you enjoy! And if your post was chosen, please don’t forget to post the LALM roundup on your own blog (see instructions below)!

Links à la Mode: April 9

A Handful of Stories: Shooting Outfit Posts With the Olympus OMD-EM10
Attire Club: The Men’s Guide to Wearing Pastel Colors
Bibi Shelter: Jeremy Scott for Adidas Original Fragrance Launch
Charlotte Lucy: Alexander McQueen/Nick Waplington: Working Process at The Tate
Flip Flops and Furs: A Benefit for Scotty’s House
Funky Jungle: 5 Fashion ‘Must Haves’ I Don’t Own
A Glamorous Revelation: To Write Love on Her Arms
Jodie’s Touch of Style: Leggings With a Tunic After 50
Ms. Fabulous: Winners of the 6th Annual Fashion 2.0 Awards
Prime Butterfly: 5 Magazine Trends That Need to Die in 2015
Purushu Arie: Celebrating the Spirit of the Seventies
Riva la Diva: Easy DIY Valentino-Inspired Dress Tutorial
Ri(t)ch Styles: How to Pick the Right T-Shirt for a Guy
Sly on the Wall: A Hair Story
Spy Girl: L.A. Frock Stars—Golden Age of Hollywood
Storybook Apothecary: Swimwear Looks for Every Style
Suzanne Carillo: 10 Important Life Lessons I Learned From Watching Mad Men
That Paki Blog: Illustrating Pakistan Fashion Week by Mahoor Jamal
TLV Birdie: Watch Your MouthWear It Fair: Vintage Styles for Work, Rest and Play

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