Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Aishwarya Rai on Vogue India March 2015 Cover

Illustration – Aishwarya Rai Bachchan, Vogue India March 2015

“Comeback? I never went away.” Of course, she never went away. The media has been reporting every time she gained or lost a kilogram. Fashion police keenly watched every public appearance she made. She’s a regular at Cannes. There were ad endorsements. She was felicitated at Miss World 2014. When you’re Aishwarya Rai Bachchan, even maternity leave can’t shun you away from spotlight.
41 year old Aishwarya Rai Bachchan looked as gorgeous as ever in a never seen before avatar for Vogue India’s March 2015 cover, sporting the 70s trend in fringe haircut, murky grey eyes, Tommy Hilfiger jacket and Saint Laurent blouse. Read the cover story here.

Aishwarya Rai on Vogue India, March 2015 cover
Aishwarya Rai donning new fringe haircut in Vogue India March 2015 issue
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