Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Taylor Swift in Elie Saab at Grammys 2015 red carpet

Taylor Swift | Pen Illustration
Taylor Swift in Elie Saab creation at Grammys 2015 red carpet
Taylor Swift at Grammys 2015

Taylor Swift might have lost out on the Record of the Year award to Sam Smith in Garmmys 2015, but the Shake It Up star emerged as the obvious winner at the red carpet awards. Taylor Swift being the best dressed star at Grammys 2015 was as obvious as Sam Smith winning the best new artist. The beautiful turquoise dress and Taylor’s dancing from seat kept her in limelight in spite of staying away from the stage. While I am not a big fan of Taylor Swift’s neutral choices in the past, the Elie Saab gown’s bold hue and interesting cut details is effortlessly stunning. The sophisticated curtain dress with mini hem in front and floor sweeping back was smartly paired with fuchsia pumps.

Illustration by Purushu Arie

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