Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Sunny Leone at Filmfare Awards 2015

Sunny Leone | Pen Illustration
Sunny Leone in black gown designed by Mayyur R Goitra | Pen Illustration
Sunny Leone at Filmfare Awards 2015

Sunny Leone looked simple and stunning at Filmfare Awards 2015 in a black gown with sheer detail in bodice designed by Mayyur R Goitra.

Illustrations by Purushu Arie

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