Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Sonam Kapoor at Filmfare Awards 2015

Sonam Kapoor | Pen Illustration
Sonam Kapoor in Anamika Khanna creations | Pen Illustration
Sonam Kapoor at Filmfare Awards 2015

Sonam Kapoor who’s probably the most popular Bollywood star for her sartorial choices, chose a regal outlook at Filmfare Awards 2015. The desi white ensemble designed by Anamika Khanna was styled with back swept hair, cuffs, sandals and heavily bejeweled necklace.

Illustrations by Purushu Arie

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