Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Sonali Bendre at Filmfare Awards 2015

Sonali Bendre | Pen Illustration
Sonali Bendre in Saloni dress | Pen Illustration
Sonali Bendre at Filmfare Awards 2015

Sonali Bendre’s fierce orange dress is one of my favourite looks from Filmfare awards 2015 red carpet. While the dress and hairdo is sleek with a mature outlook, the orange hue and metallic accessories add young vibrancy.

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