Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Neha Dhupia at Filmfare Awards 2015

Neha Dhupia | Pen Illustration
Neha Dhupia in Alpana & Neeraj creation | Pen illustration
Neha Dhupia at Filmfare Awards 2015

Neha Dhupia, who is otherwise well known for her stylish outfits, drew mixed opinion from fashion police at Filmfare Awards 2015. All eyes were on the huge bow in the Alpana & Neeraj creation. But then, without the bow the outfit would clearly lack detailing and look rather monotonous. Thumbs up to Neha Dhupia for effortlessly pulling off a rather difficult choice which she teamed with Bottega Veneta clutch and minimal makeup.

Illustrations by Purushu Arie

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