Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Madhuri Dixit at Filmfare Awards 2015

Madhuri Dixit | Pen Illustration
Madhuri Dixit Nene in midnight blue Jade gown | Pen illustration
Madhuri Dixit Nene at Filmfare Awards 2015
The queen of 90s Bollywood, Madhuri Dixit wore a full length midnight blue Jade gown with voluminous wavy hair and her signature smile at Filmfare awards 2015. She pulled off the look with utmost grace.
Illustrations by Purushu Arie
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