Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Kriti Sanon at Filmfare Awards 2015

Kriti Sanon | Pen Illustration
Kriti Sanon in mint Gauri & Nainika gown | Pen Illustration
Kriti Sanon at Filmfare Awards 2015

Actress Kriti Sanon who won the Filmfare Award for best female debut wore a mint Gauri and Nainika gown featuring gathered floral element. The silhouette is clearly unflattering but that’s no denial to the fact that Kriti Sanon looked gorgeous in red lips and braided hair.

Illustration by Purushu Arie

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