Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Kalki Koechlin at Filmfare Awards 2015

Kalki Koechlin | Pen Illustration

Kalki Koechlin in Nikhil Thampi creation | Pen illustration
Kalki Koechlin at Filmfare Awards 2015

Kalki Koechlin experimented with her outlook in a short sari teamed with churidar designed by Nikhil Thampi at Filmfare awards 2015. The jewelry comes across more like metallic junk with that ensemble but thumbs up to the daring choice of outfit for the big night.

Illustrations by Purushu Arie

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