Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Ileana D’Cruz at Filmfare Awards 2015

Ileana D’Cruz | Pen Illustration
Ileana D’Cruz in black Nikhil Thampi ensemble | Pen illustration
Ileana D’Cruz at Filmfare Awards 2015

Ileana D’Cruz was a vision in black at Filmfare Awards 2015. She was among the few who dared to experiment and got it right. Ileana looked fabulous in a black Nikhil Thampi ensemble teamed with a long cape and metallic belt adding definition to her shape.

Illustrations by Purushu Arie

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