Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Gwyneth Paltrow at Oscars 2015 Red Carpet

Gwyneth Paltrow | Pen Illustration
Illustration – Gwyneth Paltrow in Ralph & Russo dress
Gwyneth Paltrow at Oscars 2015 Red Carpet

Gwyneth Paltrow gave us a deja-vu moment by opting a Ralph & Russo dress in pale baby pink, a colour she previously wore in 1999. The dress with giant rosette detail on shoulder was paired with ruby earrings.

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