Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Dakota Johnson at Oscars 2015 Red Carpet

Dakota Johnson | Pen Illustration
Illustration – Dakota Johnson in Saint Laurent
Dakota Johnson at Oscars 2015 red carpet

The Fifty Shades of Grey star, Dakota Johnson walked the Oscars 2015 red carpet in a stunning red Saint Laurent dress with metallic roped strap and thigh high side slit. Dakota’s hair and makeup complimented her look. Unfortunately, the super awkward interview with her mom became the talking point.

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