Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustrations – Cristiano Ronaldo for CR7 Underwear Spring/Summer 2015 Campaign

Cristiano Ronaldo for CR7 Underwear spring/summer 2015 campaign | Pen Illustrations by Purushu Arie
The Real Madrid forward and one of my all times favourite football player Cristiano Ronaldo turned 30 years old on 5th February 2015. Ronaldo looks as fit and fabulous as ever at 30 as seen in his fashion line CR7 Underwear spring/summer 2015 campaign. CR7 not just flexed his muscles for the ad campaign shoot but also offered few health and fitness tips focusing on mental strength as much as the physical – Learn to train your mind as well as your body. Mental strength is just as important as physical strength and will help you achieve your goals!
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