Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Cate Blanchett at Oscars 2015 Red Carpet

Cate Blanchett | Pen Illustration
Illustration – Cate Blanchett in John Galliano’s creation for Maison Margiela
Cate Blanchett at Oscars 2015 Red Carpet

Cate Blanchett worked out a very simple accessory trick to pull of a simple yet striking statement at Oscars 2015 red carpet. In contrast to the expensive outfit she wore last year, the Australian star chose a minimal black gown designed by John Galliano for Maison Margiela. The statement turquoise necklace and minimal make up flawlessly completed her look.

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