Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

5 Ways To Wear Red + IFB Links a la Mode Feature

It’s still the month of love, and red, as we know, is the colour of passion. Confused on what to wear? Here are 5 ways to wear red this season.

The article was featured on The Hindu Metroplus on February 20, 2015

Red is an attention-grabbing colour that does wonders for your self-esteem. The hue symbolises passion, energy and deep love. There’s no standing in the shadows when you’re sporting the hue that portrays the confidence, sexiness and sophistication in you. While you are putting yourself in the limelight by donning the romantic colour, it is also important to avoid the tested clichés that are done to death.


While red is one of the most flattering colours on any woman, finding the right shade of red that suits your skin tone is vital. This can be tricky, since the colour comes in a variety of tones, from blue-tinted cool berry shades to orange-tinted warm vermilion shades. Fair skin with a cool tint is most harmonious with bright shades of coral, cherry and cranberry to dark shades of raspberry with blue or pink undertones. A majority of Indians have a beige or wheatish skin tone with yellow undertones that look gorgeous with warm shades of cinnamon, poppy and ruby.

However, this versatile skin tone looks pretty even with cool shades of maroon and crimson. For those with a dark skin tone, warm shades of rust, scarlet and vermilion with burgundy or brown undertones are the best bet. Oxblood is yet another edgy option that adds a vibe of taste and opulence.

Once you have narrowed down to the right shade of red that suits your skin tone, experiment with silhouettes, prints and patterns. However, it is important to exercise caution, especially while sporting huge bows, polka dots and gingham patterns that can draw comparisons to a Minnie Mouse or a Valentine’s Day gift decoration.

Whether you’re heading out to a local pub or a formal dinner date, red is a perfect choice. From sophisticated dresses to sexy skirts, here are stylish outfit ideas to primp up every occasion in red.

CORAL IS THE NEW RED: Opt for coral if you find the regular reds and pinks uninteresting. Coral not only delivers the attention-grabbing effect as red but also adds a fresh and young vibe to the outlook. The feminine hue, that’s considered as slightly girly, can look striking and spark plenty of admiration at a leisurely brunch.

CHIC SHIRT DRESS: If you find that corals are too girly for your sensibilities, you should consider wearing a shirt dress that’s chic and yet tomboyish.
A red shirt dress teamed with sneakers is not only ideal for a daytime outing but also a smart way to look fabulous. You can embrace your inner romantic by wearing a flowy red version or wrapping a belt around your shirt dress.

West La Jumpsuit

JUMPSUIT POWER: A red jumpsuit is the perfect outfit choice to make a quirky statement. A jumpsuit is not only easy to carry off, but also saves the hassles of accessorising. Play with a sheer-or-opaque look by donning a red lace jumpsuit.
Lace fabrics are still dominating the fashion scene and make a perfect choice for a romantic dinner date. Play it up with printed options for a relaxed outlook. A shimmery sequinned jumpsuit is a secret weapon to make you look extra fabulous in a night club.

COATS AND JACKETS: For those of you who are fans of the little red dress, here’s how to jazz it up. Throwing on a blazer or coat might just do the trick for you. Wear a sleek one that’s in a contrasting dark hue to the little red dress and complete the ensemble with an envelope clutch and pumps for a night out. Experiment with printed jackets for an effortlessly chic look.
Black leather jackets make an ideal outfit choice for a gig. Do not pair a red dress with a red coat unless you can handle all the head-turns that you’re bound to get.

Red Maxi Dress by Sreejith Jeevan

GO MAXI: You can’t really go wrong with a good maxi dress that adds an illusion of length to your body frame. Floor-length red maxis are ideal for an upscale occasion. Red maxi dresses in sheer versions or slits that bring out the glamorous side in you are the go-to choice for a romantic date night.
Go with the flow by wearing a maxi skirt with a mid-riff-bearing red cropped top for a feminine chic look. Wear the maxi with perfect jewellery, a statement necklace or metallic cuff, and thin strap sandals to add oomph to your outfit.

IFB Links à la Mode Feature: February 19th

February is the month to celebrate love and here’s sharing some blogger love! My article titled “5 Office Wardrobe Essentials Most Men Susprisingly Miss” was featured in IFB Links a la Mode on February 19th, 2015. Read the top 20 fashion and style articles of the week.

SPONSOR: Shopbop Half Off Kobo, Tai, TB Swim, Merz, Prabal Gurung, Jet Set Diaries, Harris Wharf, Simkhai, Apiece Apart, Emerson Thorpe & Studio Pollini

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