Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Michelle Obama in Bibhu Mohapatra Spring2015 Poppy Dress

FLOTUS | Pen illustration by Purushu Arie (rendered digitally)

When in India, wear Indian designer’s clothes! US First Lady Michelle Obama hit a right chord with Indians when she stepped out of Air Force One at New Delhi with President Obama in Indian-American fashion designer Bibhu Mohapatra’s poppy printed dress from Spring/Summer 2015 collection. She looked effortlessly stunning in the geometric printed dress with blue floral motifs and cape. Namastey Mr. & Mrs. Obama!

US First Lady Michelle Obama and President Barack Obama arrive at New Delhi
Bibhu Mohapatra’s poppy print dress from SS15 runway
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