Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Justin Bieber for Calvin Klein

Justin Bieber kicks off 2015 with an underwear campaign for Calvin Klein alongside Lara Stone. The new face body of Calvin Klein looks obviously-photoshopped-hunky-and-chiselled. The bigger question than photoshopped-or-not is if the brand got their marketing strategy right with the baby popstar. While Bieber is extremely famous among teenage girls, he’s probably as uncool among men. Forget the tattoos & physique, how many men out there will be buying underwear endorsed by the guy who sang “Take the gas out the car it won’t drive, that’s how I feel when you’re not by my side”? Drop your feedback in comments 🙂

Pen illustration by Purushu Arie
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