Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Lucky Magazine February 2015 Cover | IFB Links a la Mode Feature

In a bold move, Lucky magazine features fashion bloggers Chiara Ferragni of The Blonde Salad, Zanita Whittington of Zanita Zanita, and Nicole Warne of Gary Pepper Girl on its February 2015 cover. This is the first time that fashion bloggers who are extremely popular among tech-savvy fashion fans, have made it to the cover of a print magazine which carried Taylor Swift in the previous issue! The move also acknowledges the fact that fashion blogosphere does indeed produce some actual talent. Here’s my pen illustration of the three blogging superstars starring in Lucky magazine cover.

While Chiara, Zanita and Nicole made it to the Lucky mag cover, my article titled “2014 in Fashion” has been featured in one of the longest running blogger link-up programme, IFB Links a la Moda with 19 other fabulous reads.


Links à la Mode: January 8th

SPONSOR: East Dane Bellroy, 2xH, Ten C, Y-3, Lisa Maree, Tigerlily swim, Preen Line, Valia Gabriel, Fendi, Tory Sale & Nixon Watches

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