Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Illustration – Taylor Swift at Victoria’s Secret Fashion Show 2014

Taylor Swift set the Victoria’s Secret ramp ablaze with scintillating performances for a second year in a row. The Blank Space star celebrates her 25th birthday today. Here’s my illustration of Taylor Swift from Victoria’s Secret fashion show 2014 clad in a black lacy lingerie.

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