Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

IFB Feature & Jabong VH1 Style Jam

lalam1211

Holiday Happy

Holidays are awesome by all means. Well, at least in this IFB Links a la Mode roundup. Getting festive, not worrying too much and having a fun time, that’s what these final days of 2014 should all be about! My illustrations of British Fashion Awards 2014 was featured in the round up along with 19 other fabulous reads. Check out the top 20 links from IFB Links a la Mode December 11, 2014.

Links a la Mode: December 11th

SPONSOR: East Dane Tretorns, Narciso, 10 Corso, Del Toro, Zhuu , Maiyet, Land by Land, Araks, Tretorns, Antonello & Manebi


Apart from the IFB feature, attending Jabong VH1 style jam last Friday was yet another reason to cherish this holiday season. Jabong and VH1 India organized Style Jam – a drum & bass night at Pasha, The Park Chennai with Sound Avatar & DJ Sa firing up the console. Over the years, Jabong has acquired a fabulous reputation for their trendy styles, quality products and satisfying customer service, an opinion that was quite vocal among the guests in the event. It was quite an exciting experience to hit the dance floor with the most stylish folks in the town!

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