Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

The Hindu Metroplus & IFB Feature

It wasn’t very long ago that I posted a photo of this work-in-progress fashion illustration in my Instagram account. The fashion illustration was part of an article that I wrote about college campus style trends and was published today in The Hindu Metroplus titled ‘The College Style File‘.
College wear gets a stylish spin. Read the article online.

Also, my previous blog article titled ‘Fashion History – 7 Interesting Photos From Early 20th Century‘ was featured among top 20 blog articles of the week by Independent Fashion Bloggers Community. Here’s a complete list of all the 20 articles that were featured.


Halloween Hauteness

If there is one holiday people who love dressing up love, it’s Haloween! The day when you can dress up, go over the top, and have a lot of fun. If you do not know what you are going to be this year, take a look at the links for this week and you’ll get plenty of inspiration. Maybe even remember you have the fixings for something fabulous right in your closet!

Links à la Mode: October 30th

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