Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

The lungi statement – The Hindu Metroplus Feature

I contributed an article titled “The Lungi Statement” for The Hindu Metroplus on 15th November 2014 where I wrote about the rise in prominence of lungi in popular culture with expert inputs from fashion designers Wendell Rodricks, Rehane & Manoviraj Khosla.

Read the article here.
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  • November 29, 2014

    Hey… i read this article in Hindu newspaper and kind of rare one, not we see daily.. 🙂

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