Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Celebrate #WhoEverYouAre

Tonight at the stroke of midnight, when my body is in denial… I possess a profound urge to get this out of my system before I suffocate myself to sleep with nostalgia.
I constantly wrap myself in a cocoon, reminiscing what’s gone and perpetually blame myself, overlooking other existing endeavours and what they hold for me. Some things are impossible to forget but being struck in time is no good either.
I have made errors. Errors of assessments, errors of hope, errors of despair, errors of optimism, errors of pessimism and even grammatical errors in this article – which simply makes me more human.
Our troubles in life are as immense as we make them. This isn’t an ordeal of how everything is miserable around. I am not writing to rant about how I didn’t play my cards right. Instead, I am writing to accept my actions albeit it is a lifelong loop of rights and wrongs. I am writing to acknowledge both the white and black. I am writing celebrate who I am. I am writing to share this wonderful ad campaign by OBI mobiles that is about celebrating #WhoEverYouAre

You don’t have to be right or wrong. You don’t have to be an optimist or a pessimist. You don’t have to be conventional or unconventional. You can simply be whoever you are and nobody can deny it to yourself.

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