Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Opinion Feature in Asian Age

Asian Age featured a very interesting article titled “Tech Trumps Clothes” where I discussed about teenagers prefer owning a latest gadget these days for the tech-conscious millennial over trendy clothes. Buying trendy clothes might be optional, but holding an outdated phone is an absolute faux pas!

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