Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Shop Miss Selfridge Lakme Fashion Week Runway Looks at Jabong.com

Jabong launched the iconic British label Miss Selfridge on day 4 at #JabongLFW stage, Lakme Fashion Week. The collection is up for sale at Jabong.com. Here are some of my favourite looks from the runway with shopping guide (links).


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