Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Lakme Fashion Week Through My Phone Lens

 SNAPSHOTS FROM THE RUNWAY AND BEHIND THE SCENES TAKEN AT LAKME FASHION WEEK WINTER/FESTIVE 2014 #JABONGLFW

ALL IMAGES ARE CAPTURED FROM MOTO G

ASSOCIATE SPONSORS
JABONG STALL
RANDOM
MYSELF! #BLOGGERSINTHEFRONTROW

 A RED KURTA FROM SHANTANU & NIKHIL SHOW

#BEJEWELED 

GAURAV JAI GUPTA CREATION

THEOREM AT #JABONGLFW STAGE

 CATCHING UP THE SHOW FROM THE STALLS #WHENYOUCOMELATE
 LOWER PAREL SKYLINE FROM PALLADIUM TERRACE GARDEN AT 9TH FLOOR #SMOKINGZONE

A MODEL WEARING GEN NEXT DESIGNER’S CREATIONS

 LADIES & GENTLEMEN, THE SHOW IS ABOUT TO BEGIN!
 ANAVILA MISHRA’S CREATION
 SUNFLOWER MOTIFS AT SURENDRI BY YOGESH CHAUDHARY’S SHOW
MORE SUNFLOWERS AT SURENDRI BY YOGESH C

THE #JABONGLFW RAMP

 KONKONA SEN SHARMA WALKS THE RAMP FOR ANAVILA MISHRA
 A MODEL WEARING SASHIKANT NAIDU’S CREATION

 GANESHA KALAMKARI PRINT AT SASHIKANT NAIDU’S SHOW

 CROWD WAITING FOR ACCESS TO THE MAIN SHOW AREA

ROUKA BY SREEJITH JEEVAN

FASHION BLOGGER A QUAINT PERSPECTIVE AT WORK

APPLAUSE

SHARMAN JOSHI ATTENDING SHANTANU & NIKHIL SHOW

KRITI SANON WALKS THE RAMP FOR RIVER ISLAND

PRINTED JUMPSUIT AT RIVER ISLAND RAMP
SHRUTI HAASAN WALKS THE RAMP FOR SHEHLA KHAN
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