Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Jabong presents River Island at Lakme Fashion Week Winter/Festive 2014

Jabong launched the iconic international brand River Island on day 1 at Lakme Fashion Week Winter/Festive 2014 at #JabongLFW stage. The show comprised of a great mix of contemporary style with a perfect blend of modernity and sophistication. Bollywood diva Kriti Sanon of Heropanti fame concluded the show in a metallic golden outfit.

SLOGAN TREND

MONOCHROME TREND

MIXING PRINTS

PRINTED TSHIRTS

OVERLAP SKIRT

PANEL BLOCKING

KRITI SANON CONCLUDING THE SHOW IN METALLIC ENSEMBLE
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