Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Jabong Presents Miss Selfridge Lakme Fashion Week Winter/Festive 2014

Following the launch of River Island on Day 1 at Lakme Fashion Week, Jabong launches yet another iconic international brand Miss Selfridge at #JabongLFW stage on day 4 at Lakme Fashion Week Winter/Festive 2014. The British department chain showcased their debut collection that infuses the brand’s signature edginess alongside few casual wear ensembles and wardrobe staples. Bollywood diva Elli Avram concluded the show for Miss Selfridge in a red floor length embroidered sleeveless gown.

ELLI AVRAM WALKS THE RAMP FOR MISS SELFRIDGE

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