Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Featured in IFB Links a la Mode: August 7th 2014

lalam0807

To Trend or Not To Trend

Just a few years ago, fashion editors were complaining about “peacocking” and the ridiculousness of street style. It seems like the pendulum is beginning to swing the other way, because now, it’s all about the basics. Whether it’s denim, a crisp suit, or just keeping a fresh face, it’s never been so hot to not be too trendy. The non-trend-trend, or something.

Links à la Mode: August 7th

SPONSOR: East Dane RVCA Shirts, Amia Dora, Vitae Lingerie, F+C totes, Stance socks, Lim Bags, Corners4, Jansport, Von Teese, Petit Bateau & Men’s Cheap Monday

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