Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Featured in Hindustan Times Brunch – August 3 2014

Hindustan Times Brunch featured a very interesting story about bloggers who boldly reject common stereotypes associated with fashion blogging. I was featured as a part of the story titled ‘FASHION BLOGGERS – NOT JUST POSERS‘ along with other popular fashion bloggers including Aanam Chasmawala of What When Wear, Swati Ailawadi of The Creative Bent, Gia Kashyap of Gia Says That, Aayushi Bangur of Style Drive, Sonaksha Iyengar of The Sonshu and Manou of Wearabout.

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