Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Cara Delvigne Illustration featured in IFB Links a la Mode

lalam0814

What Really Matters

This week has been rough for a lot of us. The news is full of terrible things. Sometimes it’s hard to focus when the world seems to be descending into chaos. But, at the end of the day, we all have to show up to our regular lives. Family, friends, work, creating the best life possible. Sometimes fashion seems, well, not the highest on the list of priorities, so sometimes you just have to return to the basics, the classics to work for you while you get your life on track. It’s not all about the clothes.

Links à la Mode: August 14

SPONSOR: East Dane Codes Mackage Bags, Deadly Ponies, Campomaggi, Karla Spetic, Veronica Beard, KG London, Nocturne, Joa, Schnayderman’s, Faithful & Demylee

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